White House
If you listen to the news, it’s clear that the federal government is in a state of constant crisis. The latest terrorist attacks have officials in Washington working overtime to prevent another attack on American soil. In the midst of this maelstrom, it’s easy to miss an ominous storm brewing on the horizon. It’s not just foreign policy or terrorism that require constant vigilance. The challenges of modern life — digital addiction, social media, and a generation raised online — are all converging to create a new normal: Constant digital connectivity 24/7. This represents a profound opportunity and a grave threat alike for advertisers and marketers who understand how personalization, mobile video, and artificial intelligence are changing the game. Let’s take a look at what this means for marketers and advertisers who want to capitalise on changes in our digital.
How to play White House
Using Mouse